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Twitter Rebrands As ‘X’ Amidst Elon Musk’s Vision For An ‘Everything App’

As Twitter undergoes a major rebranding, Elon Musk aims to transform it into a comprehensive platform to rival global tech giants.

The world is making assumptions about Twitter‘s rebranding to ‘X’ courtesy of Elon Musk. While most users are busy taking guesses and making assumptions, the Twitter account owner with username ‘@x’ is going through “very interesting times” as the handle’s bio reads.

In this photo Illustration an X logo is seen on a smartphone screen and effigies of Elon Musk with the Twitter logos as background in Athens, Greece on July 25, 2023. (NIKOLAS KOKOVLIS/GETTY IMAGES) 

Elon Musk, on Sunday, announced that Twitter will now be called ‘X,’. Since then, the internet can’t stop reacting to anything related to the matter. Meanwhile, a Twitter account with the username ‘@x’ is in focus now. The mysterious-looking Twitter account is going viral for obvious reasons.

While Musk’s team has executed the new X logo on the site and is gradually making more changes to the app, the official Twitter account (now X) is still @twitter. With everything being revamped, the handle for the company should ideally be what the mystery user has already taken.

“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing,” said Musk in an interview with CNBC.

Musk has had the intention to develop Twitter (now X) into everything app to compete with other foreign companies including WeChat in China.

“The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”

Interestingly, the user changed its bio to “very interesting times” soon after the tweet went viral. There’s no display picture or cover image of the user, but the location is set to San Francisco. It would be indeed rather “very interesting” to see who gets control of that account.

While that’s yet to be uncovered, there are many other questions regarding the rebranding. Like, what will the posts be called if not tweets? Will the URL also change? And what will happen to the app? It remains to be seen. 

Trademarks related to X have been included with other major rival tech companies that include Microsoft for its trademark for the Xbox. Meta Platforms owns a federal trademark that was registered in 2019 covering a blue-and-white letter “X” for fields including software and social media. 

It remains to be seen what will the reaction to be from other competitors.

Produced in association with Benzinga

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