The Importance Of Businesses Communicating Success
A focused, energetic communications strategy is needed to reassure customers, employees and industry.
Marketing
Early Christmas Gift: Walmart And Target Ignore Investors, Resist Raising Prices This Holiday Season
Despite inflation and supply-chain woes, retail giants say they are putting long-term customer loyalty ahead of quick profits.
‘Haga clic para suscribirse, llame para cancelar’: la FTC toma medidas enérgicas contra servicios de renovación automática
En esta generalizada estrategia de marketing, la empresa interpreta la inacción del cliente como consentimiento de cobro.
FTC Cracks Down On ‘Click To Subscribe, Call To Cancel’ Billing For Subscription Services
Negative-option billing practices are a widespread marketing strategy.
Google’s News Showcase Teaches Executives What Not To Do
When Google earmarked $1 billion through its News Showcase to help struggling news outfits, it was expecting thunderous applause.
Hyundai Targets African Americans With Marketing Campaign From Black-Owned Firm
The automaker’s first black branding agency rolls out strategy to promote hybrid vehicles.
Running Out: Can Fast Food Favorites Beat Supply Shortages?
McDonald’s, Taco Bell and Starbucks among chains running short, as other consumer products also disappear from shelves.
Con pasión y singularidad: echa mano de lo que amas para lograr las ventas que deseas
Elige tu medio de comunicación para impulsar las ventas y crear un posicionamiento de marca.
Passionately Unique: Use What You Love To Drive The Sales You Want
Pick your media outlet to drive sales and create brand positioning.