The cosmetic company is expected to reach and engage with the football club’s extensive fan base in the Asia Pacific region, including China.
The inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho, and Raphaël Varane.
The partnership is scheduled for this summer, the company said, and will spotlight Estée Lauder Advanced Night Repair Serum.
“We look forward to working with Estée Lauder in sharing the power of its Advanced Night Repair serum and encouraging our fans to start their skincare journey with us,” said Manchester United CEO of Alliances and Partnerships, Victoria Timpson.
The news comes as fans and investors anticipate Manchester’s announcing that it’s been sold, possibly to Qatar’s Sheikh Jassim. However, recent reports indicate that Manchester’s owners, the Glazer family, have opted not to sell.
Produced in association with Benzinga