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Survey: Ethical Food Choices And Eco-Friendly Habits Top Priorities For 2024

Dietary changes take center stage in 2024 as people prioritize ethical food choices and eco-friendly habits.

A survey of 2,000 participants found dietary changes are front and center for 2024 — making more ethical food choices is the biggest goal of the year for nearly six in 10 (57%) respondents, followed by developing more eco-friendly daily habits (56%) and limiting red meat consumption (37%).

And 63% will likely swap what they’re currently consuming for healthier alternatives, with 67% planning to make at least three healthy swaps.

Those swaps include eating more turkey instead of pork (31%), drinking more water in place of sugary beverages (62%), making homemade salad dressing instead of store-bought (59%), eating fruits instead of candy (34%).


Half will also reexamine their breakfast choices, with 85% of those making healthy swaps next year opting for turkey over pork in their choice of bacon. Conducted by OnePoll on behalf of Godshall’s Quality Meats, the survey also found people’s biggest motivator is being healthy for their partner, more so than for themselves (28% vs. 19%). But they also anticipate some roadblocks ahead. More than seven in 10 (73%) think it’ll be difficult to learn how to cook or prepare healthier alternatives for the swaps they’re making. Others believe getting their household to enjoy these options (59%) and finding new favorites for go-to foods (51%) won’t be so easy.


“For anyone who is eating a high protein diet or looking to reduce their fat consumption, swapping turkey bacon for pork bacon is a simple, healthy change to make. All-natural turkey bacon has less total fat and half the saturated fat compared to pork bacon, plus it tastes delicious!” said Parker Wallace, owner of Parker’s Plate. 


When it comes to making healthier choices, nearly eight in 10 (78%) said it’s easier to start with small swaps than to change their entire diet.

And they’re letting their experience do the talking — six in 10 (60%) have previously made some of the healthy swaps they plan to make next year in prior years.


“With eco-friendly habits becoming more of a priority for consumers in 2024, it’s important to look for brands that take sustainable actions to create an environmental impact. We’ve made a commitment to going green by using solar energy and clean burning natural gas in addition to reducing our carbon footprint,” said Ron Godshall, President of Godshall’s Quality Meats.



  • Personal hobbies and interests – 49%
  • Fitness – 43%
  • Diet – 34%
  • Family and friendships – 27%
  • Romantic relationship – 22%
  • Career – 9%


  • Make more ethical food choices – 57%
  • Develop more eco-friendly daily habits (e.g., conserving water/electricity, using reusable tote bags, etc.) – 56%
  • Limit red meat consumption – 37%
  • Eat healthier – 37%
  • Spend more time with family – 29%
  • Find a more fulfilling job – 13%
  • Increase my income – 11%


Produced in association with SWNS Research

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