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Reading Sparks Imagination More Than Television, Study Shows

New research suggests that reading books stimulates the imagination more effectively than watching screen-based entertainment.

Reading sparks the imagination much more than watching television, reveals a new study.

Reading books is more effective at stimulating the imagination compared to watching stories unfold on screen, according to the findings.

It has long been thought that screen time can impact the brain’s imaginative powers as images are presented on a screen, removing the requirement to create them in the mind.

Reading sparks the imagination much more than watching television, reveals a new study. KAROLINA GRABOWSKA/PEXELS

The new study, published in the journal Psychology of Aesthetics, Creativity and the Arts, provides evidence that these concerns were correct.

It is thought that imagination plays an important role in human development and can impact many abilities, such as how to plan, be creative, and empathize.

Therefore, it is important to spark imagination where possible, particularly in children.

Dr. Sebastian Suggate said: “More work is needed to understand how our new digital world impacts imagination, but like most things, balance seems to be the key.

“Some screen time is fine, but balancing this out with things like reading, interacting with other people, exercising outdoors seems to be the best way to protect our imaginative capabilities.

“It is important that we do protect it because it has a big impact, particularly on young children as their brains develop, and the concern is that we want to avoid having generations of people who struggle to see themselves in other people’s shoes and imagine alternative ways of addressing both big and small challenges.

“Many social and environmental problems provide good examples of this; in many ways we need to be able to imagine what our world was and what it will be like if we don’t do things differently.”

To get their results the team, from the University of York, studied more than 200 young adults when they were presented with film clips and text to read.


The participants were then asked to imagine and then mentally compare the characteristics of objects familiar to them – not featured in the film or text they had experienced – and the speed and accuracy of their responses were timed.

The questions required participants to imagine the objects, to provoke mental images, and then make comparisons of these based on what the objects looked or felt like.

After viewing the films, participants were slower at these mental comparisons than after they had read texts.

Dr. Suggate said: “In order to produce images in the brain or mind, we rely on a number of sensory systems, and not just our ability to see.

“It takes the experiences of sight, hearing, smell, taste and touch to produce a response to the world around us, and our study in children suggests that passively consuming images for hours and over a long period of time, without routinely stopping to do something else that tests our other sensory functions, or to simply pause their viewing to discuss what they had just seen on the television, dulls the imaginative capabilities.

“In our study with adults, we see a similar effect in a short period of time, and by comparing it to reading we can see that the brain needs to actively create mental imagery, and we appear to be able to do this better when the images have not already been given to us via film clips.

“We found that those who had been watching film clips had slightly impaired imagery for 25 seconds compared to those who had just been reading and that this did not change depending on whether they had seen fast-moving or slow-moving images on screen.”

Reading sparks the imagination much more than watching television, reveals a new study. NAPPY/PEXELS

He added: “In reality, this is a very small-time delay, but if you look at what this means over a longer period of time – days or years of consistently consuming images on screen – then we can see that this is actually a significant impact on the brain’s ability to mentally visualize and feel.”


Produced in association with SWNS Talker

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