BOXXER and NBC Sports have announced an exclusive media rights deal to create a powerful extension to BOXXER’s and Sky Sports’ existing collaboration and provide trans-Atlantic distribution of Sky Sports’ world class production.
“We’re delighted to announce this landmark partnership with NBC Sports, in what is a major moment for the company, allowing audiences across the USA to watch our stars in action throughout the year. NBC Sports reaches millions of fans every day, providing an incredible platform Stateside for BOXXER and our elite roster. We look forward to kickstarting the partnership with a huge show on 21st October, as Joshua Buatsi and Dan Azeez put it all on the line at The O2 in London,” said BOXXER Founder and CEO Ben Shalom.
BOXXER, a boxing promotional company in the UK and Ireland, has achieved great success, as evidenced by its roster of world champions, Olympic gold medalists, and exciting contenders; its sell-out events featuring the sport’s biggest names; and its record-breaking viewership.
Founded Ben Shalom, the UK’s youngest licensed promoter, BOXXER is one of the fastest growing boxing promotional companies in the UK. “The partnership will bring the biggest events and brightest stars in boxing to audiences in the U.S. The boxing events will stream LIVE exclusively on NBCUniversal’s streaming platform Peacock with select events airing on NBC,” said the media statement.
“We’re excited to bring boxing back to NBC Sports and, with the sport’s debut on Peacock, begin a new chapter in NBC Sports’ storied boxing history,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports.
BOXXER and NBC Sports have joined forces to stream BOXXER fight nights on Peacock, a US streaming service, with the aim of making boxing more accessible and popular in the USA.
Since the first- ever televised fight 1939 when Lou Nova defeated Max Baer at Yankee Stadium, NBC Sports has brought boxing to millions of viewers across the country. NBC Sports’ coverage of boxing events has showcased stars including Muhammad Ali, Joe Louis, “Sugar” Ray Robinson, Rocky Marciano, Marvin Hagler and Larry Holmes over the decades.
“The action begins on Saturday, October 21 LIVE from The O2 in London when #1 and #2 world ranked light heavyweights Joshua Buatsi and Dan Azeez put a decade long friendship aside to battle for bragging rights and a shot at the WBA World Title live on Peacock,” said the media statement.
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