Nearly seven in 10 kids are worried about the future of the planet but don’t truly know how much damage plastic toys do to the environment.
A poll of 750 children aged six to 12 found only 40% understand what global warming is.
But 19% don’t believe plastic does much damage to the environment.
And 57% are keen to get the latest games and toys available to them, no matter what they’re made of.
More than three-quarters (76%) admitted to asking their parents for them – and 35% are unclear if plastic toys are able to be recycled.
LEGO, water pistols, action figures and dolls are among the favourites.
The research was commissioned by Hyundai, in partnership with Healthy Seas, to welcome the charity as a partner on its Great British School Trip programme.
The scheme aims to highlight the younger generation’s knowledge gap when it comes to real-time issues in the natural environment through dedication to protecting the marine ecosystem and the circular economy.
Ashley Andrew, president, Hyundai Motor UK, said: “The fact our research has shown children are surprised to hear plastic toys can be harmful to the environment is important to note.
“And, through our partnership with Healthy Seas, we want to help educate children on the natural environment and marine ecosystem – to ensure we’re preserving the inhabitants and our beaches for many years to come.
“This is also important for Hyundai and our vision for a more sustainable future.’’
It comes after a poll of the parents of the six to 12-year-olds found six in 10 hate how many plastic toys their kids have – with books, clothes and board games suggested as alternatives.
But half admitted their children still ask for plastic toys.
The study, carried out via OnePoll also found 78% of parents feel their child should learn more about plastic pollution and other environmental issues at school.
Veronika Mikos, director of Healthy Seas, said: “It’s not surprising that children know so little about the issues affecting marine life as it’s not something that can always be visually explained within the four walls of a classroom.
“However, seeing the future generation’s enthusiasm around the impact of plastic on the planet is exactly why we do this.”
The Great British School Trip initiative will support the curriculum by covering important subjects and, through partnerships, will allow to learn more outside the four walls of a classroom.
TOP 10 PLASTIC TOYS KIDS CURRENTLY OWN
- Water pistols
- Toy vehicles
- Kid’s plastic tablets
- Action figures
- Rubik’s Cube
- Toy weapons – like NERF guns or bows and arrows
- Toy race tracks
- Plastic play sets – like Batman’s Bat Cave or similar
Produced in association with SWNS Talker
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