Americans, on average, are planning to visit four different destinations in 2024.
Three in 10 individuals aim to become “experienced travelers” next year, focusing on learning and guided tours, according to a new survey of 2,000 Americans.
Conducted by OnePoll on behalf of YMT Vacations, the survey revealed that 51% of respondents seek relaxed vacations, 43% prioritize cultural exploration, and 38% look forward to visiting historical sites.
Among the respondents, 25% expressed a desire to explore new and unfamiliar places. On the other hand, 23% expressed a preference for visiting places they are already familiar with.
In 2024, people are looking to travel to a variety of destinations. Mexico, Canada, and France emerged as the favorites (each with 42%).
Spain followed closely behind at 40%, with Italy at 32% and Greece at 21%.
When choosing a new destination, natural beauty and landscapes were found to be the most important factors (58%), closely followed by historical attractions (50%).
Ancient Egypt and the American Revolution topped the list of historical scenes travelers (46%) wished to visit.
The Golden Age of Greece (40%) and the Viking Age (38%) followed closely behind.
Three in 10 would want to visit Renaissance Italy (30%), while 28% were interested in exploring World War II Europe.
Respondents said that travel helps them feel inspired (47%) and connected (46%).
The survey also highlighted the influence of TV shows and movies on travel choices.
Forty-four percent admitted that TV shows play a role in their travel decision-making, with “Emily in Paris” (21%) and “The White Lotus” (16%) being popular choices.
Movies were also influential (36%), with “Triangle of Sadness” (16%) and “Top Gun: Maverick” (13%) mentioned as notable films.
TYPES OF TRAVELERS PEOPLE ARE LOOKING TO BE IN 2024
- Experienced traveler – 37%
- Relaxed traveler- 29%
- Adventure seeker – 17%
- Culinary enthusiast- 5%
- Wellness enthusiast- 4%
- Nostalgic traveler- 3%
- Eco-conscious traveler- 3%
TOP TRAVEL DESTINATIONS FOR 2024
- Mexico – 42%
- Canada – 42%
- France – 42%
- Spain – 40%
- Italy – 32%
- Greece – 21%
- Iceland – 14%
- Ireland – 12%
- United Kingdom (Britain) – 12%
- Portugal – 9%
- Croatia – 6%
- China – 7%
Produced in association with SWNS Research
(Additional reporting provided by Talker Research)