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‘Diablo 4’ Was A Summer Best-Seller But Sales Slow, PlayStation 5 Dominates Hardware Sales

Activision Blizzard Inc.'s "Diablo 4" became the best-selling game in the U

Activision Blizzard Inc’s (NASDAQ: ATVI) “Diablo 4” became the best-selling game in the U.S. in June.

According to Circana’s data, the title is also the third best-selling game of the year, following Warner Bros. Discovery, Inc’s (NASDAQ: WBD) “Hogwarts Legacy” and Nintendo Company Ltd’s (OTC: NTDOY) “The Legend of Zelda: Tears of the Kingdom.”

Activision Blizzard, Inc. is a creator and publisher of interactive entertainment products and services, according to CNBC. 

ACTIVISION_TECHCRUNCHGettyImages-972736060.webp
According to Circana’s data, “Diablo 4” is the third best-selling game of the year, following Warner Bros. Discovery, Inc’s “Hogwarts Legacy” and Nintendo Company Ltd’s “The Legend of Zelda: Tears of the Kingdom.”  TECHCRUNCH VIA GETTY IMAGES.

“On video game consoles, personal computers, and mobile devices, it creates and disseminates content and services,” said CNBC. “E-sports leagues are run by it, and some of its material includes digital advertising. Activision Publishing, Inc., Blizzard Entertainment, Inc., King Digital Entertainment, Inc., and Others are some of its segments.”

Square Enix Holdings Co., Ltd. (OTC: SQNXF) “Final Fantasy 16” secured the second spot for best-selling game in June, but its sales slowed down after selling three million copies during its initial launch week. Meanwhile, the third place belongs to Capcom Co., Ltd’s (OTC: CCOEF) “Street Fighter 6.”

Mat Piscatella, Executive Director & Video Game Industry Analyst at Circana, revealed that the U.S. video game market experienced a 9% year-on-year growth, reaching $4.7 billion. “It was the second-highest spending ever achieved in a June month, trailing only June 2021’s $4.8B,” said Piscatella.

In June, spending on video game content saw a significant increase of 7% compared to the previous year, reaching a total of $4.1 billion. Notably, Console & PC Digital Premium Download spending witnessed a remarkable surge, rising by over 50% year-on-year.

Circana’s report also disclosed that Sony Group Corp.’s (NYSE: SONY) PlayStation 5 dominated the hardware market as the best-selling platform in both unit and dollar sales. Consumer spending on PlayStation hardware reached its highest total for a June month since 2008, with unit sales achieving their highest level since June 2010.

ACTIVISION_TECHCRUNCHGettyImages-972736060.webp
According to Circana’s data, “Diablo 4” is the third best-selling game of the year, following Warner Bros. Discovery, Inc’s “Hogwarts Legacy” and Nintendo Company Ltd’s “The Legend of Zelda: Tears of the Kingdom.”  TECHCRUNCH VIA GETTY IMAGES.

“PlayStation 5 continues to lead the 2023 hardware market across both units and dollars,” Piscatella added.

Moreover, the PlayStation 5 DualSense Edge remains the best-selling accessory of 2023 in dollar sales.

Produced in association with Benzinga

Edited by Priscilla Jepchumba and Judy J. Rotich

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