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Magic Johnson-Backed Virtual Pro Sports League Partners With Immutable, Aims For ‘Mass Adoption Of Web3 Gaming’

A virtual sports league for daily fantasy and esports announced a partnership Tuesday with Immutable, one of the world’s top Web3 gaming platforms

A virtual sports league for daily fantasy and esports announced a partnership Tuesday with Immutable, one of the world’s top Web3 gaming platforms.

SimWin Sports announced a strategic partnership with Immutable Tuesday that will help the company grow in the Web3 gaming space.

People walk by a billboard that reads, “Web3 Gaming” in Times Square during the 4th annual NFT.NYC conference on June 23, 2022, in New York City. The four-day event featured 1,500 speakers from the crypto and NFT space with over 14,000 guests in attendance. (Noam Galai/Getty Images) 

The virtual sports league company said Immutable will help with strategic advisory, marketing assistance, community building and virtual asset drops.

SimWin Sports offers a blockchain experience for sports fans with virtual football contests done 24 hours a day, seven days a week. Every team and player in the game has rights to digital players that they can train, coach, use in competitions and trade.

“Once a player is drafted onto a team, the Agent starts earning their weekly salary as well as performance bonuses, sponsorships, and a cut of the revenue generated from fantasy sports, based on their player’s popularity in drafts,” said Immutable in a statement.

Similar to a coaching simulator, fans can act as agents for players and also earn salaries for those they represent.

SimWin allows its users the ability to earn money without having to sell their primary digital assets along the way.

SimWin Sports uses artificial intelligence and machine learning for simulations.

The company has a roster of celebrity team owners. Among the team owners include athletes Magic Johnson, Jerry Rice, Marshall Faulk, Tracy McGrady, Sugar Ray Leonard, Penny Hardaway, Allen Iverson, Chad Ochocinco Johnson and LaMelo Ball. Johnson is also an investor in SimWin Sports. 

The platform offers free-to-play and cash daily fantasy games for spectators with payouts done as often as every 15 minutes.

SimWin Sports CEO David J. Ortiz has over 30 years experience in the world of video games, including working on hit titles like the “Madden” and “MLB The Show” franchises. 

Company President and CMO Tom Goedde has over 30 years experience in the gaming experience working on franchises like “Backyard Baseball” and spending years working with EA Sports. Goedde also recently spent time at DraftKings as the company’s chief marketing officer.

SimWin is led by game veterans like Ortiz and Goedde and is backed by sports legends, Andrew Sorovsky, Immutable’s vice president of global business development, said in a statement. 

“This is why we are extremely excited to offer Immutable’s extensive expertise to help them reach as many sports fans worldwide as possible and further accelerate the mass adoption of Web3 gaming.”

Ortiz highlighted the partnership and what it means for the company moving forward.

“This collaboration will bolster our Web3 expertise to benefit SimWin players, and through our shared commitment to innovation, I am confident we will reshape the real money gaming landscape and usher in a new era of immersive, accessible, boundary-breaking experiences for sports fans around the world,” said Ortiz.

Alongside Johnson, investors in SimWin Sports include Animoca Brands, 1Up Ventures, LA Clippers CEO Dick Parson and David Levy, the ex-president of Turner Networks.

A first season is set to kick off soon, according to the company.

In 2024, SimWin Sports plans on launching Web3 gaming for sports like soccer, basketball and cricket.

Produced in association with Benzinga

Edited by Alberto Arellano and Joseph Hammond

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