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‘Ted Lasso’ Fame Pumps Up Business At London Pub

The Prince's Head pub in Richmond, London, is attracting tourists from around the world due to its role in the popular TV show.

RICHMOND, England — The landlord of a London pub featured in “Ted Lasso” reveals tourists have flocked from “almost every country” for a pint – due to the show’s popularity.

Reece Kent, 28, took over management of The Prince’s Head pub in Richmond, south-west London, in April 2022.

It is the pub that, for the past three years, has been best known for featuring in Apple TV’s American sports comedy-drama, “Ted Lasso.”

A signed by “Ted Lasso” star Jason Sudeikis on the wall of the pub. (SWNS)

During filming the pub is temporarily changed – as the fictional boozer goes by The Crown and Anchor – but its whereabouts are well-known.

Reece said it is now a tourist hotspot for Lasso lovers visiting the UK – and he has guests visit from almost every country in the world.

The outside of the pub. (Photo by TONY KERSHAW via SWNS)


He revealed despite playing an important role in the show, there have only been “a handful” of filming days which have disrupted the day-to-day running of the pub.

But Reece said it’s overall been “great for the business” – as well as having a great impact on the whole of Richmond.

Reece, originally from Brentford, west London, said: “When I came to this pub it was already involved with the show.

“But I didn’t realize just how many tourists it would attract – people were taking holidays and making sure this was part of their trip.

“It’s not just about the pub though, but about Richmond as a whole – the pub is just at the heart of the community here.”

Reece Kent, 28, is the manager of The Princes Head pub. (SWNS)

When Reece took on the role as general manager, he was aware of the business’ connection to “Ted Lasso” – although had never watched the show.

So he binge-watched it all and said he quickly became a fan – because “it makes you feel good inside, just like The Prince’s Head”.

Reece said when he first started managing the pub, fans of the show coming to visit would normally be from the US.

But after the third season, popularity soared – and they began to welcome tourists from all over the world.

A scene from “Ted Lasso” on the wall of the pub. (SWNS)


He said: “We’ve had people from Brazil, Canada, Australia, Germany – I think I’ve met someone who’s come from every main country now.

“It’s been quite a surprise how many people want to come, actually.

“A lady does a whole Ted Lasso tour around Richmond, and they end on the bench on the green.

“Tourists always want to come in and have a chat after – you can even tell when the tour is finished they all have an AFC Richmond shirt on.”

Reece revealed what it was like when filming the third season of the show, which came out in March this year, at the pub.

The crew only film the outside of the pub – because any scenes filmed ‘inside’ are in fact a separate set based elsewhere, designed to match the actual pub’s interior.

Kent outside the pub he manages. (SWNS)


So, there were only “a handful” of filming days which required the pub to be closed for business.

But Reece confirmed they would organize filming days when nothing was planned in the pub – because “customers come first.”

He said: “I wouldn’t cancel bookings. People take time out of their holidays to come, and often only have one day to visit.

“It’s exciting to be on Ted Lasso, but I have regulars who have been drinking here for 50 years.

“I have to look out for them as much as everyone else.”

He added: “It’s good to customers them a great experience of the pub.

“Its also just about giving them that welcoming feel being part of something – being a part of Richmond.”

Produced in association with SWNS Talker

Edited by Kyana Jeanin Rubinfeld and Jessi Rexroad Shull

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