While a further 35 percent will enjoy summer socializing with a more flexible approach.As a result, 62 percent feel they have landed on a “sweet spot” of how they can enjoy a drink, but without any of the repercussions.Barbecues (38 percent), alfresco dining (27 percent) and trips to beer gardens (25 percent) are some of the occasions these drinkers are looking to reduce their intake over the course of the next few months.
The research was commissioned by Italian non-alcoholic aperitivo Crodino, which is launching its Na’lfresco route, a collection of beauty spots around London to enjoy am alcohol-free alfresco gathering.
The research also found 54 percent of those who are trying to minimize their intake expect to enjoy more of their summer because they will be more conscious of their drinking habits.
Cost is another popular reason for dining alfresco and have a more mindful approach to drinking, with 34 percent viewing it as the perfect opportunity to get loved ones together for a good time without costing the earth.
And 39 percent aren’t drinking as much because of the cost of alcohol.
The research, conducted via OnePoll, also asked Londoners and those visiting planning a visit to the capital to reveal their best spots for an alfresco gathering.
It found Hyde Park, St James’s Park and Victoria Park are among the most popular summery spots these city dwellers visit to bask in the sunshine.
But when it comes to alfresco dining, Greenwich Park, Hampstead Heath and Primrose Hill offer the best views to enjoy with good food and company.
Those polled also revealed some of the ‘hidden gems’ the capital has to offer – with Little Venice and Kyoto Gardens highlighted as spots to escape the hustle and bustle.
Over the first two weekends in July, Crodino will be traveling across its Na’lfresco route, 20 locations across the capital, to hand out free servings of the bittersweet aperitivo for parkgoers who want to embrace a more flexible approach to drinking.
TOP REASONS DRINKERS ARE CUTTING BACK THIS SUMMER:
- To avoid over-consumption of alcohol
- Drinking alcohol is expensive
- To make the most of the summer
- So they can do something after they’ve been socializing with friends
- They are curious to see how they will feel after drinking less this summer
Produced in association with SWNS Talker