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Elon Musk Subscribes To 89 Influencers On Twitter, While New CEO Linda Yaccarino Only Pays For One

Musk's popular use of Twitter's subscription feature contrasts with Yaccarino's approach

In a striking contrast of social media habits, while Elon Musk has popularly subscribed to a diverse array of accounts on Twitter, the newly appointed CEO of the microblogging site seems to be having a different approach — she only pays for one. 

UKRAINE – 2023/05/13: In this photo illustration, a Twitter logo is seen on a smartphone and Linda Yaccarino Twitter webpage on a pc screen. Elon Musk names Linda Yaccarino as a new Twitter CEO, reportedly by media. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images) 

Earlier this year, Musk-owned Twitter rebranded the “Super Follows” feature to just “Subscriptions.” This service basically allows users to monetize their content and make some quick bucks.

Subscriptions are common among other celebrities and influencers who have a certain amount of followers on social media whether it’s Twitter or Instagram.

Since the rebranded feature dropped, the tech billionaire has subscribed to various influencers. It was previously reported that Musk has about 24,700 subscribers paying him $4 per month. 

KNUTSFORD, UNITED KINGDOM APRIL 21: In this photo illustration the Twitter account of Elon Musk is seen on a mobile cellphone on April 21, 2023 in Knutsford, United Kingdom. The social media company started removing large numbers of the blue verification check marks, or “blue ticks,” that had historically indicated a verified account. The company said in a statement that they are “removing legacy verified checkmarks” and, to remain verified on Twitter, users can sign up for the paid Twitter Blue subscription. (Photo illustration by Christopher Furlong/Getty Images) 

Currently, Musk subscribes to a whopping 89 influencers on the platform, including Lex Fridman, Marques Brownlee, Dogecoin (CRYPTO: DOGE) co-founder Billy Markus and The Babylon Bee. 

In contrast, Twitter’s current CEO, Linda Yaccarino, who officially took over her role and responsibilities earlier this month, subscribes to only one person: Musk. She pays $4 per month for that.

Earlier this year, Musk became the most followed individual on Twitter. He currently boasts a massive following of 145.2 million people and follows a modest number of 339 individuals and accounts on the platform.

It was previously reported that Musk intends to empower content creators more by allowing them to access their subscribers’ email addresses. This step would ultimately empower creators enough to be able to leave the platform without losing their fans or followers

Musk and Meta CEO Mark Zuckerberg were serious about a cage match, which is being set up by UFC president Dana White.

Subscriptions could change the dynamic for the Musk camp among a number of influencers.

Investors have expressed their concern about the possibility of a Musk vs. Zuckerberg cage match that includes the reputation of their companies in all respect.

Produced in association with Benzinga

Edited by Alberto Arellano and Joseph Hammond

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