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Fisker Delivers First Ocean SUVs To US Customers

California-based EV maker partners with Magna as contract manufacturer, eyes entry into China's competitive EV market.

California-based EV maker Fisker Inc (NYSE:FSR) has started delivering its first Ocean One launch edition SUVs to customers in the United States. 

LONDON, ENGLAND – APRIL 28: A FISKER bonnet badge logo is displayed during the Fully Charged Live UK at Farnborough International on April 28, 2023 in London, England. Fisker has launched its brand in the US as it enters the automotive market competing with Tesla. (Photo by John Keeble/Getty Images) 

The company handed over 22 vehicles at a facility in Los Angeles. These SUVs were swiftly shipped from Magna International Inc.‘s plant in Austria, and more deliveries are scheduled throughout the summer. Fisker has partnered with Magna as a contract manufacturer for its EVs.

CEO Henrik Fisker expressed his excitement about American customers finally experiencing the Fisker Ocean’s innovative features, impressive 360-mile range, and high sustainability levels. He also thanked customers for their patience during the delivery delays.

China has been one of the biggest competitive markets in the EV segment as Fisker is entering the market in the country.

Fisker’s leadership team met with Shanghai officials to discuss collaborations and opportunities for the regions.

“Firstly, China represents a third of global vehicles sales, which is roughly 26 million cars in 2022, of which electric vehicles represent 6-7 million, around a 25% share,” said Fisker’s China board member Daniel Foa.

Fisker will compete with other American and Chinese automakers in the EV segment that includes BYD and Tesla. 

“China has always had a high acceptance of high-quality traditional international automotive brands,” saidd Foa about Fisker’s presence in China. “There has been a rapid shift to electrification both from government policies and consumer behavior. Fisker is one of only two EV-only international companies which are viable alternatives to traditional brands.”

Elon Musk previously visited the Tesla’s Shanghai plant as the EV automaker is one of the most competitive in the region.

In May, Fisker delivered its first Ocean SUV to a customer in Denmark, Europe. The Ocean SUV comes in four trims: Sport, Ultra, Extreme, and One. The Sport is the base model priced at $37,499, while the Ultra is priced at $49,000. The Extreme and One EV models, priced at $68,999, offer the longest range among new electric SUVs in their class, reaching 360 miles.

As of May 8, Ocean reservations totaled approximately 65,000 units. Fisker plans to manufacture 1,400-1,700 vehicles in the second quarter of this year and aims to produce 32,000-36,000 units throughout 2023. Additionally, Fisker intends to start delivering SUVs in China by the first quarter of 2024.

Produced in association with Benzinga

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