Nuestro Stories, the content, adtech, and production platform devoted to celebrate U.S. Latino heritage, recently announced the launch of Nuestro Studios.
Nuestro Stories co-Founder Manny Ruiz, who will oversee the Nuestro Studios productions team, put the spotlight on the Latino social media and influencer marketing industries when he founded Hispanicize in 2010.
“We innovated the Latino social media and influencer marketing industries with Hispanicize. Today we will apply that same tenacity and entrepreneurship to crack the code for Latinos in Hollywood,” Ruiz said. “In collaboration with like-minded filmmakers, actors, producers, and media companies, Nuestro Studios will help unleash the bottled-up dreams and great stories of countless Latino storytellers.”
Nuestro Studios marks an evolution from the Nuestro Stories platform with storytelling capabilities that now span premium branded content, original films, series, documentaries, and podcasts.
First Productions Slated
Nuestro Studios’ first slate of productions launches with three original films. Bistec: A Dissident’s Tale, written by Ruiz, tells a quirky cat-and-mouse story of Cuba’s most prominent dissident, and the Communist neighborhood snitch who’s sworn to stop him. The feature film, which includes an original audio series, will be scored by six-time Emmy-winning conductor Alberto Bade. Cuban filmmaker, writer, and documentarian Ernesto Fundora of “Cuba Suena” is on board as associate producer, and head of photography.
Also in production is the short film El Clavito, co-written by Ruiz and the late Mel Santiesteban, which tells the dark tale of a young couple who make a strange compromise to buy their dream home for $1. .
Their podcast Fantastic Fails is also in queue for production. The podcast will showcase entrepreneurs’ biggest business ideas that failed, and the lessons learned. It will be hosted and co-executive produced by Jesse Martinez, founder of the Latinx Startup Alliance.
The company’s expansion, Nuestro Studio has promoted the multi-hyphenated producer, and senior editor at Nuestro Stories, Efrain Gonzalez to partner and vice president of Nuestro Studios productions.
Nuestro Studios’ approach will initially lean on commercial-friendly content that can be packaged for the branding partnerships Nuestro Stories has cultivated. Nuestro Stories’ powerful capability in social media, adtech, influencers, and press release wire through Noticias Newswire, already affords the company substantial leverage to solve many of WOM and marketing-related hurdles Latino content platforms and producers typically face.
“We’re already on phase two, which is to ensure maximum amplification and views for the productions we’re creating or collaborating on,” said Gonzalez. “Aggressively solving for the distribution of content on streamers, online, and elsewhere is what we’re addressing for the marketplace and what excites us most.”
Produced in association with Latin Heat
Edited by Alberto Arellano and Sterling Creighton Beard