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Amazon Prime Video Trolls Netflix’s Password Crackdown

Remember When Love Meant Sharing?, Inc.’s (NASDAQ:AMZN) Prime Video boldly roasted Netflix Inc. (NASDAQ:NFLX) with a hilarious meme and a clever throwback, challenging the sanctity of shared passwords

Prime Video has unleashed a formidable response to Netflix’s recent crackdown on password sharing with a witty meme and a nostalgic reminder of the streaming giant’s own past stance on the matter. 

On Thursday, Amazon’s Prime Video UK handle took a jab at Netflix’s recent password-sharing crackdown by sharing a screenshot of its “Who’s Watching” page featuring humorously named profiles: “Everyone, Who, Has, Our, Password, [Heart Emoji] “

Prime Video icon displayed on a phone screen and Prime Video website displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on November 27, 2022. Amazon’s Prime Video UK handle took a jab at Netflix’s recent password-sharing crackdown by sharing a screenshot of its “Who’s Watching”. PHOTO BY JAKUB PORZYCKI/GETTY IMAGES

Amazon’s streaming platform didn’t stop here and even quoted Netflix’s 2017 tweet, ” Love is sharing a password.”— Prime Video UK (@primevideouk) May 25, 2023

When a user praised Prime Video’s post, the streaming platform replied with a clever yet intriguing tweet. ‘giggling and tweeting and hoping we don’t do the same— Prime Video UK (@primevideouk) May 25, 2023‘.

This isn’t the first time Netflix has been at the center of a playful banter amongst streaming giants. 

Last month, Netflix got roasted by rival streaming services like Walt Disney Co.’s (NYSE:DIS) subscription TV service Hulu, Comcast Corporation’s (NASDAQ:CMCSA) streaming video-on-demand service Peacock, Bravo TV and Blockbuster, over its reunion fiasco. 

The unversed, on Tuesday, Netflix initiated a crackdown by sending targeted emails to U.S. subscribers believed to be involved in the practice of sharing passwords. To these users, Netflix offered two options: pay an additional $7.99 per month for each additional user added or take a separate membership plan. 

Netflix’s password crackdown approach came after the revelation that more than 100 million households globally engage in account sharing. 

Produced in association with Benzinga

Edited by Saba Fatima and Newsdesk Manager

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