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‌WOW Hydrate Becomes Powerleague’s Official Recovery Partner‌

UK's leading football facility provider joins forces with popular sports drink brand for exciting nationwide tournament.

Powerleague, the UK’s leading provider of small-sided football facilities, has partnered with WOW Hydrate, a popular sports and fitness drink brand, as their new official recovery partner. This exciting collaboration promises to provide numerous benefits for football enthusiasts across the UK.


The new partnership includes the launch of the WOW Hydrate National Cup, a nationwide tournament offering an all-expenses paid 5-star trip to a hot destination. This prestigious tournament hopes to attract the best teams from Powerleague Clubs across the UK.


“Football has always been an integral part of my life, so to now be able to support the sport at the grassroot level with this Powerleague partnership is incredible. We’re excited to be providing hydration and opportunities to players across the country,” said Jake Brocklesby, Global Director of WOW HYDRATE.


WOW Hydrate’s protein products will also be readily available at 32 Powerleague sites, making it easier for footballers to access essential post-workout recovery resources. This convenient access will likely encourage more players to prioritize proper recovery, leading to better performance.


“We are thrilled to partner with Powerleague and to announce the WOW Hydrate National Cup. This partnership aligns perfectly with our commitment to promoting an active and healthy lifestyle at a grassroots level. We look forward to supporting the players on their journey to be the best and aiding their recovery with our innovative protein water,” said Queenie Porter, Managing Director of WOW Hydrate.


“We are delighted to have WOW Hydrate as our official recovery partner, and to bring customers the WOW Hydrate National Cup. Their dedication to recovery aligns perfectly with our commitment to providing the best facilities and opportunities for footballers. Together, we aim to create an unforgettable experience for all players and pave the way for new talent to excel,” said Christian Rose, CEO of Powerleague.


The WOW Hydrate National Cup is shaping up to be an exciting event for football enthusiasts across the UK. The tournament will be held in various locations across the country, making it accessible to teams from all regions. The grand finale will take place at Powerleague Manchester in 2024, providing a thrilling climax to the competition. 


All teams from Powerleague Clubs are eligible to participate, giving everyone a chance to showcase their skills. The winning team will not only be crowned national champions but also earn an incredible opportunity to compete on the international stage, a true reward for their dedication and talent.


The WOW Hydrate National Cup will be officially announced in January 2024 and this nationwide tournament promises an exciting 8-week window for players and football enthusiasts.


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