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Baring It All For The Sake Of The Dead Sea

Photographer does nude photo shoot with 200 volunteers to raise awareness for the threatened sea and a new museum.

When 200 men and women shed their clothing in the desert for a photo shoot on Oct. 17, it wasn’t for a risqué movie or social media stunt.

Rather, the project is designed to bring attention to the deterioration of Israel’s Dead Sea and the opening of the Dead Sea Museum in nearby Arad.

This was the third such photo session by American art photographer Spencer Tunick. A decade ago, he gathered some 1,100 people for an in-the-buff shoot at a Dead Sea beach that no longer exists.

Spencer Tunick, left, with Arad Mayor Nisan Ben-Hamo ahead of this year’s photoshoot. (Doron Orgil)
Spencer Tunick, left, with Arad Mayor Nisan Ben-Hamo ahead of this year’s photoshoot. (Doron Orgil)

The salty lake in the Judean desert does not receive enough freshwater to replenish itself and is heavily mined for minerals. Therefore, the water level drops about a meter (equivalent to a yard) per year and the ground caves in.

“The original installation site has all but disappeared and is no longer accessible due to dangerous sinkholes,” Tunick said.

In 2016, he returned for a smaller and more covert shoot at another point along the shore. That site, too, has fallen victim to sinkholes caused by the dissolution of underground layers of salt.

“I am hoping that my new work and the inauguration of the Dead Sea Museum that will be in Arad will inspire methods and technologies, environmentalism and conservancy, aimed at rebuilding and recondition the Dead Sea,” Tunick said.

Tunick said his works at the Dead Sea “attempt to poetically visually create pushback against the loss of a natural wonder of the world” and that the volunteers who stood barefoot on the rocky soil for the project help publicize the environmental challenges that must be overcome.

“For me, the body represents beauty and life and love,” Tunick told reporters against the backdrop of misty mountains facing Arad.

“When I think of the nude body I don’t think of violence and crime. I think of art and progress, togetherness and equality.”

Participants in Spencer Tunick’s photo shoot in Arad on Oct. 17. (Irit Eshet Mor/Arad Municipality)

The photo project was conceived by Ari Leon Fruchter, a social entrepreneur and co-founder of the Dead Sea Revival Project and the initiator of the virtual and actual Dead Sea Museum to be designed by Neuman Hayner Architects. Also involved is art consultant and curator Keren Bar Gil, Tunick’s exclusive representative in Israel.

Tunick’s entire collection of Dead Sea photos are on view in the virtual Dead Sea Museum until April 21, 2022.

Produced in association with Israel21C.