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Tinder Introduces ID Verification Option For All Users

The feature was first rolled out in Japan in 2019. 

WASHINGTON — Online dating app Tinder will soon be making its ID Verification option available to all users worldwide.

“Tinder is announcing it will make ID Verification available to members around the world in the coming quarters,” said Tinder in a press release.

“Tinder will take into consideration expert recommendations, input from our members, what documents are most appropriate in each country, and local laws and regulations, as it determines how the feature will roll out.”

The feature will allow users to verify their identities by uploading official documentation, including a passport or license. However, that may vary from country to country.

The dating app company said that it would take into “consideration recommendations from experts and input from Tinder members about which documents would be used in each country as well as local regulations and laws while it rolls out the feature.”

Tinder had also said that it would use the feedback from the same to ensure the process is “privacy-friendly.”

Rory Kozoll, Head of Trust and Safety Product at Tinder, said that the company is taking a “test-and-learn” approach to the ID verification launch.

“We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with,” Kozoll said in the release.

The company’s representatives also acknowledge that some users might not want to share their identities online. Following this, the ID verification process will be initially kept voluntary except as required by local law.

“We know that in many parts of the world and within traditionally marginalized communities, people might have compelling reasons that they can’t or don’t want to share their real-world identity with an online platform,” Tracey Breeden, Vice President of Safety and Social Advocacy at Tinder parent company Match Group.

“Creating a truly equitable solution for ID Verification is a challenging but critical safety project, and we are looking to our communities as well as experts to help inform our approach.”

This is not the first time the dating app has thought of adding safety-focused features to the platform; last year, it added a photo verification system that adds a blue tick to users’ dating profiles.

“Tinder first rolled out ID Verification in Japan in 2019 and has used the learnings from that market to inform this decision,” the company said.

“Tinder is continuing to invest in safety and working in partnership with experts; this commitment is part of Match Group’s previously announced $100 million investment in talent, product, technology, and moderation efforts related to trust and safety in 2021.”

(With inputs from ANI)

Edited by Saptak Datta and Praveen Pramod Tewari

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