Two campaign launches from the Victorian Council of Social Service and Melbourne’s performing arts community coincided on July 19.
“Back To The Good Things”: Two Groups In Australia Launch Vaccination Awareness Campaigns
MELBOURNE, Australia — Two public health campaigns launched on July 19 — one of them by a social welfare organization and the other by Australia’s performing arts community — are encouraging people to get vaccinated against Covid-19
Victorian Council of Social Service launched the advertisement, entitled “Back to the Good Things”, which features real people sharing what they look forward to once widespread vaccination is achieved.
Among those featured is a health worker who says she looks forward to not worrying about her patients dying from Covid-19, a woman who can’t wait for her wedding and to be reunited with friends and family overseas, and a musician excited to perform to large crowds.
The 50-second advertisement is captioned in nine languages, including Arabic, Chinese, Greek, Hindi, Italian and Vietnamese and the Victorian Council of Social Service has waived copyright, meaning any media organization, website, publisher, business or individual can use it.
While the welfare body can’t increase vaccine supply, its chief executive Emma King says it can help get people into vaccination centers.
“We all want to get back to the good things. So we must all play our part encouraging people to get vaccinated,” King said in a statement.
The federal government recently released a new Covid-19 awareness television advertisement, depicting a young woman with the virus struggling to breathe.
She slowly makes eye contact with the camera and gasps for air as a message reads: “Covid-19 can affect anyone. Stay home. Get tested. Book your vaccination”.
The Commonwealth has also released a print ad, showing a parade of arms bearing Band-Aids after vaccination with the tagline: “Arm yourself against Covid-19.”
The ad was broadcast in Sydney, which is battling an outbreak of the Delta strain of Covid-19.
State Chief Health Officer Brett Sutton praised the ads for their positive and motivational tone.
“I don’t think we need to push people to vaccinate, there’s a lot of people who are ready to step up, but something that frames it in a way that makes people see exactly the world that we’re trying to move to is a good thing,” he said.
Another group on July 19 launched an awareness campaign encouraging people to join the “ensemble effort” to get vaccinated.
The campaign by the Melbourne Symphony Orchestra features popular performers and artists from the Melbourne Symphony Orchestra itself, the Australian Ballet, and the Melbourne Theatre Company.
Minister for Creative Industries Danny Pearson praised the performing arts community for the initiative.
“This campaign is a clever and creative way of encouraging audiences to play their role and get vaccinated,” he said in a statement.
“If you can get vaccinated, please book in or visit a hub — the sooner we get vaccinated, the sooner we can get back to doing the things we love.”
The video titled “Peformance of Lifetime” can be viewed with multilingual captions including Arabic, Cantonese, Greek, Hindi, Italian, Mandarin, Punjabi, and Vietnamese..
(Edited by Vaibhav Pawar and Krishna Kakani)