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Jammu And Kashmir Exports First Consignment Of Mishri Cherry To Dubai

The mishri variety of cherry is considered one of the best varieties with great health benefits.

SRINAGAR, — To revolutionize fruit export in the international market, the government of Jammu and Kashmir on July 5 exported mishri cherry from Srinagar to Dubai for the first time in the history of the Union Territory.

statement issued by the Department of Information and Public Relations, Jammu and Kashmir, said the first consignment of cherries were flagged off in virtual mode by Navin Kumar Choudhary, principal secretary, Agriculture, and Farmers Welfare Department, and Madhaiyaan Angamuthu, chairman of Agricultural and Processed Food Products Export Development Authority (APEDA).

“Export of such highly perishable fruit from the Union Territory to the international market is like a dream come true,” said a department spokesperson.

“This has become possible due to APEDA which facilitated shipment of this ‘mishri’ variety of cherry by MS Desai Agri-Food Private Limited, a venture company of MS Innoterra Dubai.”

Map of Srinagar to Dubai2

APEDA is assisting the company in exporting cherry from Kashmir. This commercial shipment of cherry to Dubai has been executed with assistance from APEDA to its registered exporters with proper branding involving suppliers from Srinagar.

The cherries were harvested, cleaned, and packed by local exporters with technical assistance from Sher-e-Kashmir University of Agricultural Sciences and Technology, APEDA, and NRL.

APEDA tweeted about the commercial shipment of cherries.

“First commercial shipment of mishri variety of #cherries from #Kashmir valley was exported to #Dubai from #Srinagar. The consignment was exported by #APEDA registered MS Innoterra,” read the tweet.

The mishri variety of cherry is considered one of the best varieties with great health benefits. These are delicious and packed with vitamins, minerals, and plant compounds having powerful health effects.

“The horticulture department has recently signed a Memorandum of Understanding with Go Airlines regarding shipment of agriculture and horticulture perishable fruits through air cargo at competitive rates,” Navin Kumar Choudhary said while elaborating on measures being initiated to boost agriculture and horticulture sectors.

He urged APEDA to benefit from this arrangement as it involves the air cargo facility to the domestic market and the Gulf countries. He appreciated APEDA for its tremendous support towards materializing this historical system in the Union Territory.

Choudhary urged APEDA to extend its support to Jammu and Kashmir, a region blessed with abundant agriculture and horticulture stuff with a lot of untapped export potential, further expanding its fruit marketing network to the International market.

He assured all support to APEDA from the Jammu and Kashmir governments to export local organic fruits and vegetables. APEDA can explore the possibility of export of organic honey and saffron to various international destinations by way of supporting branding and capacity building.

Angamuthu expressed gratitude to the Jammu and Kashmir government for timely support and cooperation in ensuring smooth execution of cherry export with optimism that the authority would continue its endeavors in this regard with the same spirit.

(With inputs from ANI)

(Edited by Amrita Das and Pallavi Mehra. Map by Urvashi Makwana)

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