The much-loved political figure, New Zealand PM Jacinda Ardern is now playing the role of tourism marketer to Australians.
Ardern Starts Tourism Pitch To Australians
AUCKLAND, New Zealand — Jacinda Ardern, New Zealand’s Prime Minister, began a billion-dollar sales pitch to Australians on April 7, hoping for a significant visitor flow once the trans-Tasman bubble opens.
Ardern announced quarantine-free flights for Australians would be allowed from April 19. Her government’s decision brings New Zealand into line with Australia’s border settings and means people can flow freely between the two countries for the first time since the onset of COVID-19.
Ardern posted a video on Instagram, where she posted an update on our trans-Tasman travel arrangements, which will start from 19 April.
“If you are in Australia — you might be a Kiwi over there, or you may have whanau or friends here, or you may just wish to visit us — come on over!” she said cheerily.
“Come and see us. New Zealand is a beautiful country, and one of the things we miss the most is our ability to share it with you. We’d love to see you.”
The decision was green-lit by government health officials and welcomed by opposition parties, scientific experts, and business groups.
Stuart Nash (minister) claims that the industry which stands the most to gain is tourism, contracted by 16 percent in 2020.
“Businesses can now take bookings with confidence and scale up their staffing,” said Chris Roberts, Relieved Tourism Industry, Aotearoa.
“It also means marketing campaigns to the Aussies can go ahead,” he said.
Aussie tourists have always contributed the lion’s share of visitors to New Zealand.
More than 1.5 million Australians traveled to Aotearoa in 2019, the last year uninterrupted by COVID-19, spending a collective $NZ 2.74 billion (AUD 2.5 billion), representing more than a quarter of NZ’s total international tourist take.
After receiving estimates the bubble could be worth up to $NZ2 billion (AUD 1.84 billion) this year, Ardern will kick off her pitch to Australians on April. 7 with a round of breakfast TV interviews.
“The first thing that I will say is that we are safe, and we cannot underestimate how important it is in this COVID-19 world,” she said.
“Secondly, we’re fast approaching ski season. I know that’s something that Australians love to partake in, and that’s rapidly coming upon us.
“Even if you’re not a skier, I cannot begin with a list of beautiful places that we have to visit.
“It is ultimately a change of scene that so many have been looking for. Now you have the option, come and see us.”
(Edited by Amrita Das and Pallavi Mehra)